If v1 hit fast and the next releases fell flat, it doesn’t automatically mean your PMF is fake. It usually means you’re mixing up two different problems: value and visibility.
The trap here is that a feature can look “used” because you pushed it hard, not because users truly want it. That makes your data misleading and turns roadmap debates into opinion fights.
A quick micro-example I’ve seen more than once: a feature sits “dead” for months, then a simple rename plus a tiny in-product cue makes usage jump overnight. Same feature, same value. The issue was that users never understood what it was for.
So the real question is not “Should we do onboarding?” but “Are we seeing weak demand, or are we hiding the value behind friction?”
In the paid section, I share a simple three-signal filter that separates value from noise, plus a lightweight launch play that works for ~$10k ACV without adding a support army.
Paid members get the exact 14-day test, the thresholds that decide the verdict, and the launch stack that scales without extra headcount.
If you can’t separate “pull” from “push,” you’ll keep shipping, keep guessing, and keep filling your UI with a junk drawer.
Want more on positioning roadmap wins? See Product Management Visibility.
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